This Privacy Policy (hereinafter referred to as the «Policy») defines the procedure for the collection, processing, storage, and protection of information about users (hereinafter referred to as «Users», «you») within the use of the game «Block Strike» (hereinafter referred to as the «Game») and related services.
Please read carefully: By installing, launching, or otherwise using the Game, you confirm your agreement with the provisions of this Policy. If you do not agree with its terms, you cannot use the Game and must immediately remove it from your device.
1. SCOPE AND CONSENT
1.1. Age Restrictions
- If there are age restrictions in your jurisdiction for using online games and services (usually 13–16 years old), you guarantee that you have reached the required age or have received consent from your parents/legal guardians. We do not knowingly collect data from minors without the consent of their guardians. If such data is identified, it will be deleted in a reasonable timeframe.
1.2. Jurisdiction
- This Policy takes into account the general norms of international law (GDPR, COPPA, etc.), but additional or stricter requirements may apply in some countries. By using the Game, you confirm that your data may be transferred and processed both within and outside your country.
1.3. Right to Withdraw
- If you disagree with any part of this Policy, you must stop using the Game. Continuing to use the Game will be considered as full and unconditional agreement with this Policy.
2. DATA OPERATOR
2.1. Operator / Controller
- The administration of «Block Strike» (hereinafter referred to as «Administration», «we») is the operator (controller) of the personal data collected while using the Game.
2.2. Processors (third-party services)
Certain components (advertising, analytics, etc.) may be processed by external companies acting as processors or joint controllers of data. A list of the main services and links to their privacy policies is provided in section 7.
3. CATEGORIES OF COLLECTED DATA
3.1. Voluntarily provided by you
- Account: email address (when registering), password (stored in encrypted form), nickname, avatar, or any other information you decide to provide in your profile.
- Support requests: letters and messages sent to the support team, as well as any logs, screenshots, and other information that may be attached.
3.2. Collected automatically
- Device information: smartphone/tablet model, OS and its version, IP address, system language, advertising and/or other unique identifiers (IDFA, GAID).
- Game activity statistics: session times, in-game achievements, in-game events, interaction with the interface, error logs, and crashes.
- Cookies and similar technologies: when visiting related web pages or integrating web functionality, cookies (or similar technologies) may be set to remember preferences and collect statistics.
3.3. Data from third parties
- Analytical services: information about behavior and interaction with the Game (number of launches, session duration, in-game purchases, etc.) obtained from integrated platforms.
- Advertising networks: data on advertising performance (impressions, clicks, device advertising identifier), geolocation by IP address (usually approximate).
4. PURPOSES OF DATA PROCESSING
4.1. Game functionality and development
- Ensuring the proper functioning of online features, account systems, and progress saving;
- Analyzing game statistics, identifying errors, and improving the gameplay.
4.2. Advertising and marketing
- Displaying targeted ads based on advertising identifiers and other technical data;
- Conducting marketing campaigns and evaluating their effectiveness (conversions, retention, etc.).
4.3. Security and violation prevention
- Protection against fraud, hacking, unauthorized actions;
- Identifying and preventing violations of the Game's rules, including the user agreement.
4.4. Legal and administrative purposes
- Compliance with legal requirements, responding to government requests, participation in judicial and extrajudicial procedures (if necessary).
5. LEGAL GROUNDS
5.1. User consent
By using the Game, you give consent for the processing of your data for the purposes outlined. If separate consent is required for specific types of processing (e.g., marketing emails), it will be requested separately.
5.2. Execution of user agreement
Data processing is necessary for providing the functionality of the Game and fulfilling our obligations towards the User.
5.3. Legitimate interests
We may process data based on our legitimate interests (service security, fraud prevention, protection of rights and interests, etc.), maintaining a balance of interests with the rights and freedoms of Users.
6. DATA RETENTION PERIOD
6.1. Duration
Your personal data is stored for the period necessary to achieve the processing purposes. If an account is inactive for a prolonged period or you have violated the Terms of Use, or requested deletion, we may anonymize or delete such data, except where retention is required by law or for dispute resolution.
6.2. Deletion
Upon account deletion or withdrawal of consent (if applicable), we will take reasonable measures to delete or anonymize relevant data, except for those we are required to retain under legal requirements.
7. DATA TRANSFER TO THIRD PARTIES
We do not transfer your personal data to third parties, except in cases explicitly stated in this Policy or as required by law.
7.1. Advertising networks and mediation
- IronSource
- Used for displaying and optimizing ads, interacts with multiple advertising networks.
- IronSource Privacy Policy:
https://developers.is.com/ironsource-mobile/air/ironsource-mobile-privacy-policy/
7.2. Analytical platforms
- Appsflyer
- Provides reports on marketing campaigns, tracks installs, conversions, and key metrics.
- Appsflyer Privacy Policy: https://www.appsflyer.com/legal/privacy-policy/
- Unity Analytics
- Collects gameplay, user behavior, and technical characteristics data.
- Unity Privacy Policy: https://unity3d.com/legal/privacy-policy/
- Android Performance Tuner
- A service for optimizing app performance, collects data on FPS, memory usage, and more.
- Google Privacy Policy: https://policies.google.com/privacy/
- Firebase (Google)
- Platform that provides analytics and support services (metric collection, error reports, etc.).
- Google Privacy Policy: https://policies.google.com/privacy/
- Google Play
- Android app distribution and analytics platform, may collect statistics on interaction with the Game.
- Google Play Privacy Policy: https://policies.google.com/privacy/
- Apple
- Distribution and analytics on iOS devices (App Store), may process data on installs and purchases.
- Apple Privacy Policy: https://www.apple.com/legal/privacy/
- Adjust
- A platform for attribution, analytics, and measuring the effectiveness of marketing campaigns.
- Adjust Privacy Policy: https://www.adjust.com/terms/privacy-policy/
(Additional analytic tools may also be used; their list may be updated.)
7.3. Technical contractors and hosting
- We may engage third-party companies to host the Game's server part, store data, or provide network infrastructure. These companies act under contracts with confidentiality obligations.
7.4. Legal grounds
- We may disclose information in response to judicial or administrative requests, or to protect our rights and legitimate interests if there is reasonable suspicion of illegal activity or fraud.
7.5. Transfer during reorganization
- In case of mergers, asset sales, or other forms of reorganization, User data may be transferred to the new legal entity, provided that the level of confidentiality is not lower than what is established by this Policy.
8. INTERNATIONAL DATA TRANSFER
Data may be processed on servers located in other countries. The level of legal protection of data in these countries may differ from your own, but we take necessary measures (contractual agreements, technical security standards, etc.) to ensure an adequate level of data protection.
9. YOUR RIGHTS
Depending on the laws of your country, you may have the following rights:
- Right of access: request information about the processed data;
- Right to rectification: request correction of inaccurate or incomplete information;
- Right to erasure («right to be forgotten»): in legally established cases;
- Right to restriction of processing or objection to certain types of processing;
- Right to withdraw consent (if processing is based on consent) and the right to data portability (where legally applicable).
To exercise your rights, contact us at the address in section 14. We will review your request within a reasonable timeframe and in accordance with applicable law.
10. CHILDREN AND MINORS
We do not knowingly process data from users who are under the minimum allowed age set in the relevant jurisdiction. If it is discovered that we have collected data from a child without the required consent from parents/guardians, such data will be deleted as soon as possible.